Experience matters
We’re hearing more and more that companies feel like they’re not getting enough from their current marketing investments, either because they’re paying too much for an agency that doesn’t deliver or their programs aren’t performing at the level they expect.
At The Tillery, our whole goal is to give you more. More context, more perspective, more know-how, more expertise, more connections, more lessons learned, more problems solved and more anticipation, which leads to more efficiency, more revenue impact and more for your investment.
Experience is a real advantage. It’s what youth doesn’t have and the one thing AI can’t replicate. You can’t fake it, buy it, code it or replace it. And The Tillery is ready to put ours to use for your business.
Our core
values
We are:
Collaborative
Reliable
Thoughtful
Efficient
Focused
Genuine
We are not:
Insular
Transactional
Arrogant
Wasteful
Short-sighted
Order takers
The team
With deep experience across industries and services, I specialize in helping clients develop and execute marketing programs that are directly tied to business outcomes. I've led accounts ranging from Fortune 10 brands to startups, and all stages in between. My expertise spans a wide range of disciplines, including branding, market research, strategic development, communications planning, program management, PR and social media strategy.
Jim Terry
Jen Plona
With over 20 years of experience, I help businesses accelerate growth through stronger engagement and lead generation strategies. I guide organizations, unifying sales and marketing by identifying growth opportunities, optimizing lead nurturing and reaching audiences at the right moments across complex customer journeys. My work delivers measurable results for high-value clients including Sherwin-Williams, Cleveland Clinic, Vanderbilt University Medical Center, Nestlé Professional and Moen.
Jill Sour
I’m a trained conceptual art director with a deep background in graphic design, shaped by experience at both large and boutique agencies and by owning my own business for the past 15 years. I enjoy bringing strategy and visual craft together to create ideas that are thoughtful, clear and compelling. My approach is collaborative and hands-on—I guide projects from concept through completion with care and purpose.
Christi Terry
With over 20 years of experience as an account director, I have led integrated marketing efforts for large agencies and nationally recognized brands including Subaru, Zales and JCPenney. Known for strategic leadership and trusted client partnership, I specialize in guiding complex initiatives from vision to execution, delivering thoughtful, results-driven work across a range of industries and disciplines.
In addition to our core team, we have access to a network of practitioners who can execute programs including creative, PR, paid media, paid search, social media, market research, website design, etc.
Our services
At The Tillery, we begin with the end in mind. We take the time to understand the business objectives our clients aim to influence, and then apply the right mix of expertise and services to help achieve meaningful results.
We offer:
Fractional marketing leadership
Marketing advice (staffing, positioning, strategy, etc.)
Market positioning
Brand development and positioning
Value proposition development and refinement
Message training
Media training
Program reviews and recommendations
Research management
Agency search services
Program management
Marketing transition support
Sourcing of executional services (creative, social, PR, paid search, web, paid media, etc.)
Pipeline development
Sales and marketing alignment
Customer journey engagement
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